Boardwalk Blonde
A west coast blonde IPA concept exploring brand identity, packaging, and digital UI.
Role: UI Design | Branding | Packaging | Concept Project
Boardwalk Blonde is a concept west coast blonde IPA created for Coastal Current Brewery. The project explores how a coastal-inspired brand system can scale across packaging, digital touchpoints, and marketing assets while maintaining clarity and visual consistency.
The goal was to design a flexible brand and UI system that feels bold, approachable, and distinctly coastal
This project focused on visual hierarchy, brand cohesion, and clarity across physical and digital surfaces. Particular attention was given to typography, color contrast, and layout structure to ensure the brand remained legible, recognizable, and adaptable across formats.
Typography was chosen to highlight the brand’s character through bold headlines, supported by a clean secondary style. Together, this pairing keeps the visual system flexible while remaining cohesive.
The color palette was intentionally focused to establish a clear and cohesive visual foundation. Primary tones define the brand’s character, while neutral colors provide balance and flexibility across applications.
The visual system was applied across key brand touchpoints to show how the identity translates into real-world use. From packaging to environmental signage and small scale details, the system remains consistent while adapting naturally across different contexts.